ams OSRAM Reshaping the Future of General Lighting
As a global leader in innovative light and sensor solutions, ams OSRAM is strategically channeling its deep expertise in high-performance automotive lighting into the general illumination market. As a technology driven company, ams OSRAM exhibits superiority in R&D, innovation, product technology which bring proposition value to our customers both through great product offering and services. Its global manufacturing presence in Germany, China and Malaysia with strong in-house competencies from Epi, Chip and phosphor materials supply chain further reinforced by strong regional presence, particularly in Asia where dedicated teams in product management, marketing and technical support to provide localized, responsive service to customers. By enabling cutting-edge automotive-grade LED technologies with artificial intelligence (AI), the company is reshaping the future of lighting, committed to delivering smarter, more efficient, and innovative LED solutions for everyday applications.
In a recent interview with TrendForce, Peter Naegelein, General Manager for ams OSRAM’s Lighting business, delved into the transformative shifts within the lighting industry and shared how the company is leveraging its unique technological strengths. The discussion highlighted the successful crossover of automotive lighting innovations into broader applications and the disruptive potential of AI, positioning ams OSRAM at the forefront of the emerging "pixelated lighting" revolution. The conversation also showcased breakthroughs in high-quality light output, human-centric lighting, and carbon footprint reduction.
Sustainable Development and Automotive-Grade Technology Powered
Building on its leadership in automotive lighting, ams OSRAM is adapting its rigorously tested technologies—such as pixelated lighting—for general illumination. This ultra-bright, compact technology is unlocking novel possibilities in architectural lighting, enabling dynamic information displays on building surfaces, real-time weather alerts, and even traffic updates projected directly onto roads via streetlight systems.
"Imagine a light source with 25,600 fully adjustable pixels. We’re now extending this capability to general lighting—displaying text messages, snow warnings, or road safety information through streetlights," explained Peter Naegelein. “Indoor applications also hold immense potential. Picture QR codes projected onto floors by retail lighting systems to deliver promotions, personalized services, or even correct indoor navigation errors for example in malls or airports. The creative possibilities are limitless.”
These visions are already materializing. Last year, ams OSRAM partnered with ELEPN to launch the MLP3000 uLED Smart Projection Lamp, a groundbreaking product designed by ELEPN and powered by ams OSRAM’s EVIYOS™ Shape LED technology. Combining uLED, intelligence, high brightness, and energy efficiency, the MLP3000 is transforming outdoor advertising, cultural tourism landscapes, and commercial exhibitions with immersive, interactive visual experiences.
(EVIYOS Shape and ELEPN; Image: ams OSRAM)
Peter Naegelein further emphasized the untapped value of pixelated lighting, particularly in machine vision and robotic applications, where innovative use cases are poised to emerge.